Videocon, Biyani join hands

Videocon and Home Solutions Retail India Limited HSRIL, part of the Kishor Biyani-owned Future Group which owns Pantaloon and Big Bazaar, have entered into an MoU to market consumer durables. As part of this understanding, HSRIL would be leveraging Videocon8217;s manufacturing strengths to source the electronics and appliances products Sensei and Koryo. These products, specifically meant for HSRIL, will be retailed exclusively from their formats like E-Zone and Electronics Bazaar.

A second MOU, whereby HSRIL would give the preferred vendor status to Videocon brand was also signed. Through this agreement, HSRIL would stock and sell all Videocon products at all its outlets The MoU was signed by P.N. Dhoot, director of Videocon Industries and Kishore Biyani, CEO Future Group. HSRIL decided to partner Videocon over several brands from Korea, China and other developed European countries.

P.N. Dhoot commented, 8220;All distribution channel are equally important. But this strategic partnership acknowledges the tremendous momentum that organized retails would assume in the days to come. Videocon8217;s commitment to continuously innovate and produce technologically revolutionary products while assuring cost leadership has been further vindicated through this partnership wherein Videocon and HSRIL8217;s strengths will complement each other.8221;

Biyani added, 8220;All our formats have consistently been making available to customers across the country, the finest products at the most affordable prices. With this MOU, our brands like Sensei and Koryo will continue this tradition.8221;