Switching channels

It comes as good news for those who are on a lookout for a partner but do not access to Internet or time to surf portals. Popular matrimony portals like Shaadi.com and Bharat Matrimony BM are getting tied up with mobile manufacturer companies, service providers, and direct-to-home DTH companies making the search for partner a lot more easy and fun.

Initially it was a period of honeymoon for online matrimony players after their successful tie-up with players in the DTH space, but now it is meaning serious business for both as the response levels from public is picking up. While the battle for supremacy in online matrimony space continues, it is time now for online matrimony players to find out innovative ways to battle it out in the mobile space as well.

Prashant Kumar Gunjan, customer, says, 8220;I stay away from home and my work hours demand more field work so searching for partner needs time. I was not able to log on to net to do some search. But with BM coming on Tata Sky I am able to do some searching anytime I wish.8221;

Talking about their collaboration with Tata Sky and Nokia, Murugavel Janakiraman, founder and CEO of BM says, 8220;With the ActiveTM Matrimony service directly into Indian homes we expect better service. This tie-up will further help to consolidate our leadership position in the matrimony industry by adding direct access to over two million homes in addition to our existing base of over 12 million members. We are confident that our partnership with TataSky and Nokia will bring many more to happy couple hood.8221;

Lee Epting, vice president, Forum Nokia, during her recent visit to India says, 8220;Thanks to the collaboration that we have with BharatMatrimony, we are now able to offer this service to more people all over India via a downloadable application that can be found in Catalogs, providing them with all the necessary information they need about prospective partners.8221; And expressing himself on the collaboration, Vikram Mehra, chief marketing officer, Tata Sky Limited says that this kind of tie up brings in good for parties and best for the customer.

Vibhas Mehta, business head of Shaadi.com says, 8220;Our not-so-net-savvy customers are as important as others. And two good ways to reach out to them was television and mobile phones. Our collaboration with DishTV and Vodafone comes in that wake only.8221;

And Vinay Agarwal, CEO, DishTV says that apart from entertainment we are now equipped with technology to provide our customer an easily avaiable platform to look for their life partners. While Harit Nagpal, director, marketing and new business, Vodafone Essar, says, 8221; This collaboration helps us add value to our customers8217; lives by giving valuable service like partner search.8221;

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