Studio Line

This week, designer Hemant Trevedi and Sheetal8217;s CEO Dhiren Shah launched their new shop at Breach Candy. The Sheetal Design Studio has a very Italian feel to it and is done up very simply, leaving plenty of room for customers to just move around in. SDS has a range of western wear for men and women and some fusion clothes. The clothes have a very minimalist feel to them, with the best thing being the price you can pick up a white top for just Rs 800. Says Hemant, quot; The SDS line will be a more classic line. It will be less exotic and less ostentatious than what is available at Sheetal stores.quot;Hemant has used a lot of imported fabrics and all the clothes are well tailored and impeccably finished. And if you do not find your size, then the SDS team will make you a piece that fits perfectly.

According to Hemant, the opening of SDS is, quot;a dream come true. I have always wanted to sell chic and well finished clothes at affordable prices.quot;Hemant and Dhiren are hoping that the Breach Candy store will be the firstof many outlets in India. As Dhiren says. quot;We are looking to expand and take this concept to other cities.quot;