Singing for the subcontinent

8216;I don8217;t believe in the divisions of India, Pakistan and Bangladesh, to me these are all one 8211; the subcontinent for which I am working8217;.

Having lived in North America, and being a second generation immigrant, he has faith in the people from this subcontinent and the value they hold to their homeland when they go abroad. He explains it this way 8211; 8216;when a person goes abroad, he sends a part of his earnings at home, that gives the country foreign exchange, that money is used to build his family home for which the labour and the raw material comes from local sources only, getting them their earnings. Our goal is to create more such people, with the right attitude to go outside. We don8217;t want aim to create large numbers, just a 100 tigers are enough.8217;

And how does music come into the picture here?

There are many organisations in the US and other countries who have agreed to match up the amount generated by this album. He is also trying to get a foot into Bollywood music to further up the brand value.

I have been told that being a Pakistani voice holds some importance here, he shrugs.

Being from a marketing background, he says he has researched his audience and found the niche for his product 8211; his album. About the kind of music that will be heard in his album he says it will be western music with an eastern touch so that the end product will be eastern music. He identifies two target audience age groups 8211; 18 to 25 and 35 plus. 8216;So that both the generations in a house would want to buy it8217;.