
Back-to-roots is the mantra at the Tourism Ministry under Renuka Choudhary, buoyed by an impressive 24.9 pc growth in five months.
Addressing the media after the two-day Tourism Marketing Meet, Choudhary said she intended to position India as 8216;8216;the most happening place8217;8217;, highlighting its 8216;8216;ethnic brands8217;8217;, be it health tourism ayurvedic and unani for instance or rural tourism come-to-our-village-live-in-a-hut variety.
Choudhary said the Ministry is taking up an eight-point agenda, including expansion of middle-level infrastucture and international ad campaigns.
The idea is to market India as a global brand, Choudhary said, to take advantage of the burgeoning global market and the vast untapped potential of India as a tourist destination. 8216;8216;We are as safe as New York after 9/11. But there was to be an awareness campaign to ensure safety of the tourist.8217;8217;