Pune Citygritty

Revving it up
Creating waves these days is the Kinetic Honda Marvel8217;s Fungama week on from May 5 to May 9 that has a snazzily designed float replete with colourful lights, bombastic music cruising all around town attracting quite a bit of crowd. The idea behind the extravaganza is, but of course, to draw attention to the two new models of Marvel being launched. To ensure that the passers-by do give more than passing glance to the float, there is also a contest happening simultaneously where citizens are asked to fill a form and hand it over at any of the dealer showrooms with the prize being a brand new Kinetic Honda Marvel. In fact according to the organisers apparently some 10,000 forms have already been distributed. Adding to all this spice are also an assortment of trendy items like T-shirts, mugs, bags and pouches being sold at the dealer showrooms. Now that8217;s what we call a really revved up marketing campaign.
Contributed by Aishwarya and Sunanda