Please read the fine print

In the article entitled, 8216;If only we could ban all our problems8217;, Farah Baria has expressed her views on the banning of cola majors.

In the article entitled, 8216;If only we could ban all our problems8217; IE, August 12, Farah Baria has expressed her views on the banning of cola majors. The article also mentions one of our products, Saffola Cholesterol Management Atta Mix, and uses incorrect information to describe it negatively. The article states: 8220;But far more frightening is what passes for 8216;health food8217; in this country. So we have Marico8217;s Cholesterol Management Mix, which 8216;reduces cholesterol by 29 per cent in three months8217; no research, or listed ingredients.8221;

In the process, the article makes unjustified comments and raises doubts in readers8217; minds about our products. Here are some details about Saffola Cholesterol Management Atta Mix that will help you understand why the comments made are unwarranted, unjustified and untrue.

Saffola Cholesterol Management Atta Mix is a functional food and has natural ingredients: de-fatted soya flour, maize flour, barley flour, oat flour and psyllium husk. All these ingredients are clearly mentioned on the pack.

The KEM Hospital Mumbai had conducted a robust, double blind, randomised placebo controlled study over a period of 12 -16 weeks on 49 individuals. The study has shown a reduction of total cholesterol of 15.3 per cent and LDL by 29.9 per cent. Additionally, there is plenty of international research backing the specific ingredients present in our product. Hence it is not correct on the part of the writer of the article to comment that there is no research to back our product.

We appreciate the fact that the main objective of the article was different. It did not seek to cover Saffola. Nevertheless, it would have been best if you had contacted Marico for verifying all the information before comments were made on Saffola. That way you could have avoided errors which inappropriately create confusion in the minds of your readers.

We have always admired the Indian Express Group for its sterling efforts in maintaining a high standard of excellence in the domain of journalism. We look forward to your team upholding the same.

The writer is manager, Brand PR, Marico Ltd, Mumbai