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Journalism of Courage
Coca-cola India has announced the launch of its latest product innovation under the Fanta brand umbrella. The new ‘Fanta Apple’ is a refreshing apple flavoured sparkling drink developed especially for Indian consumers. Targeted at the young and the restless, the consumer proposition is best explained by the communication tagline – “Go Bite”. As part of the launch, the company also announced the signing up of the new Fanta brand ambassador- the young and charming, Genelia D’Souza of ‘Bommarilu’, ‘Boys’ and ‘Jaane Tu Ya Jaane Na’ fame. Fanta Apple has been made available in a range of pack sizes – 200 ml & 300 ml returnable glass bottles (RGB) priced at Rs 8 and Rs 10 respectively. In addition, the apple flavoured drink has also been made available in mobile 500 ml PET pack priced at Rs 22. According to Venkatesh Kini, Vice-President- Marketing, Coca-Cola India, “This product has been developed specially for Indian palates. Apple is one of the most preferred fruits in the country.”
