New Fizz

Coca-cola India has announced the launch of its latest product innovation under the Fanta brand umbrella. The new 8216;Fanta Apple8217; is a refreshing apple flavoured sparkling drink developed especially for Indian consumers. Targeted at the young and the restless, the consumer proposition is best explained by the communication tagline 8211; 8220;Go Bite8221;. As part of the launch, the company also announced the signing up of the new Fanta brand ambassador- the young and charming, Genelia D8217;Souza of 8216;Bommarilu8217;, 8216;Boys8217; and 8216;Jaane Tu Ya Jaane Na8217; fame. Fanta Apple has been made available in a range of pack sizes 8211; 200 ml 038; 300 ml returnable glass bottles RGB priced at Rs 8 and Rs 10 respectively. In addition, the apple flavoured drink has also been made available in mobile 500 ml PET pack priced at Rs 22. According to Venkatesh Kini, Vice-President- Marketing, Coca-Cola India, 8220;This product has been developed specially for Indian palates. Apple is one of the most preferred fruits in the country.8221;