LOCAL CONNEXION

But why would Rediff want to enter a world defined by Orkut and MySpace? The answer is that however hard the foreign sites may try to don a desi avatar or Indianise their content, they can8217;t really connect with the local psyche. And it is so much more easy to get in touch with the friend you lost touch with after school or the colleague you want to maintain contact with on the desi site.

Rediff Connexions features groups varying from Friends in NCR and the Indian Stock Market to the local Right for Information Group and a group called What Women Want.

Unfortunately, the site is still stuck between social networking and business-to-business networking, but it is always the case with a new entity. The localised content and an increasing number of people on the Net should help it make a good alternative, especially when companies have stopped access to sites like Orkut.

Though using Rediff Connexions with Firefox seems impossible and the name is difficult, it shouldn8217;t stop you from signing up. Check it at connexions.rediff.com