It has a good Trac record

Tracinema in its new Avtaar will stick to fiction-based serials. What will change is the people working on the projects. Nanda believes that every two years, there is a new trend in television which forces producers to take a fresh look at the programmes and the way they are made.

She is in the process of hiring staff in their early twenties, who are more likely to be in tune with what ticks on TV.

8220;I don8217;t have a vision, I will follow their vision. They give me reason to think afresh,8221; she says. Morever, the 8220;new blood8221; in the office ensures that Tracinema does not churn out 8220;ghisa pita8221; work. She finds formulas suffocating and claims that Tracinema has always gone against the tide. 8220;Besides, formula-serials gets noticed immediately and finish off fast,8221; she says.

The latest project from the Tracinema stables is Rahi, which is meant to give a 8220;fresh approach to serial making and characterisation8221;. The story is set amidst the 8220;modern buzz8221; of city life with 8220;very crazy kind of interpersonal relations8221;.

Nanda asserts that Rahi goes beyond Tara 8212; the only similarity is that it will go on and on. In fact, Tracinema will stick to the policy of churning out long-winded serials. Nanda insists that those who argue against never-ending serials are plain jealous, and defends the infinite malleability of her projects with a rather convoluted argument: 8220;A serial that does not go on is a disaster. The word serial means something that cannot be terminated, a story which is never ending! How can your and my life end unless we die? Till characters die they will live and till they live people will identify with them!8221;

But Nanda disagrees that the best way to stretch serials is to portray a large family, or even two crowded neighbourhood households. 8220;It could even be a nuclear family. But every character has to be powerful and with a well-defined begining and an end.8221;

And Tracinema8217;s approach to the commercial side of serial-making is to tailor the project according to the channel8217;s requirements. 8220;That itself acts as a creative spark and the brain waves come from there. We may sit here and come up with 40 new ideas, but what8217;s the use if the channel does not want them?8221; says Nanda. For instance, the one line brief given for Rahi was that the story should be about a working corporate wife8217;. 8220;That itself is an amazing plot. All you have to do is place her in Lokhandwala Complex and you got 1000 episodes!8221;

And when it comes to a choice between creativity and sticking to the budgets, Tracinema plumps for the latter. Nanda does not believe in fancy shots or helicopter scenes to beef up a project. 8220;It is a business like any other and we deliver whatever you want 8212; our basic job as a producer is to get the right people for the project.8221;.

Nanda believs that she won8217;t be the key to Tracinema8217;s success. Rather, it will be the people working with her. 8220;I am just a guide and a good listener. It is people who make a company, not a company who makes people.8221;

In fact, there is no cabin system in the office to distance staffers from each other. 8220;All the time we are in and out of each other8217;s hair!8221; she adds.

Nanda takes a peek into the future. Tracinema may not be sitting in America, but will work like the Americans. It will be a organisation which will talk rationally with the channel and ensure that the paperwork is absolutely ready before launching any project 8212; 8220;Whenever anyone wants professional and quality work, they will come to Tracinema!8221;