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This is an archive article published on April 17, 2007

Google laughs at MS concerns

Google has moved to reassure broadcasters that it is not encroaching on their turf after announcing two major deals that widen its scope in the advertising industry.

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Google has moved to reassure broadcasters that it is not encroaching on their turf after announcing two major deals that widen its scope in the advertising industry. 8220;Google is a new phenomena. It does not replace radio and television,8221; Google CEO Eric Schmidt said at the US National Association of Broadcasters8217; annual conference.

Schmidt brushed aside concerns that Google was taking away ad revenue from broadcasters and said that advertising as an industry is growing. 8220;The money is there,8221; he said.

Schmidt appeared amused at Microsoft8217;s allegations that Google was anti-competitive by buying DoubleClick. 8220;A more likely scenario is that they were unhappy because they are competitors of ours,8221; he said.

Microsoft said the deal would allow Google to

corner the online advertising market and provide them access to a huge amount of information on consumer behavior on the Internet. AT038;T and Time Warner Inc said they hoped regulators would scrutinise Google8217;s DoubleClick deal.

The Web search leader announced a multi-year advertising sales agreement with Clear Channel Radio, US largest broadcaster. The announcement came just days after it said it would gobble up web ad supplier

DoubleClick, beating out competitors Microsoft Corp and Yahoo Inc in the process. 8220;It seems to me that Google has an advertising business that can add to the success of radio and television worldwide,8221; Schmidt said.

8211;Rachelle Younglai

 

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