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Diwali Dil Se!

MY FM has rolled out a social campaign on ‘Responsible Diwali’ to motivate its listeners to observe a pollution-free Diwali. The campaign is titled ‘Iss Diwali Lighting Karo Dil Se!’ The radio station shall motivate its listeners to celebrate the festival of lights, good luck and prosperity in a safe, secure and environment-friendly manner by renouncing crackers and celebrating with lights instead. The other aspects of this campaign include the contest – ‘The Best Lit House on Diwali Nite’ which will see MY FM teams visit residential societies and announce the best lit house. The contest carries three awards ranging from Rs 25,000 to Rs 10,000.