CAStigated, I038;B secy eats words on soft launch

Chopra perhaps wanted to convey that the Government would not be intolerant of those who are unable to implement CAS on July 15. But what made the headlines was the hint of CAS being deferred. The statement not just coincided with a meeting of broadcasters Star, Sony and ESPN on channel pricing, but also came during the talks that Broadcasting Jt Secy Rakesh Mohan had initiated with Multi-Service Operators 8212; intent on introducing the boxes on time.

Prasad had been advised by the Deputy Prime Minister to reign in the broadcasters, his office clarified that the Government was serious about the deadline. 8216;8216;CAS will be mandated in the four metros,8217;8217; ministry officials said. As for the soft launch, that was inevitable without the secretary stating it in as many words, as the boxes are not in place.