Cars, two-wheelers fare poorly in export market

NEW DELHI, Mar 28: Sales of Made-in-India cars, especially Mercedes-Benz and Maruti, and even two-wheelers, skid off track in the export ...

NEW DELHI, Mar 28: Sales of Made-in-India cars, especially Mercedes-Benz and Maruti, and even two-wheelers, skid off track in the export markets even as multi-utility vehicles MUV and three-wheelers bucked the recession and raced ahead with improved sales during the first eleven months of the current fiscal.

While the entire passenger industry sales in foreign markets shrunk by 16 per cent, MUV sales spiralled by 14 per cent, latest figures released by the association of Indian Automobile Manufacturers AIAM revealed.

The commercial vehicles segment continued to reel in the grip of recession across the globe, with total sales dropping by over 20 per cent during the April-February 1998-99 period. Meanwhile, retails in the entire two-wheeler industry, including scooters, motorcycles and mopeds dropped by 24.5 per cent even as three-wheelers closed the period with a 9.6 per cent growth in sales.

In the passenger car segment, Mercedes-Benz saw a major crash in its E-class retails abroad. Sales dropped by78 per cent to 494 units from 2,314 units a year earlier. Telco followed with a 39 per cent drop in its overseas sales at 1,451 units as against 2,398 units a year ago while market leader Maruti Udyog Limited8217;s passenger car exports skid by 7.3 per cent at 19,347 units from 20,892 units in April-February last year.

Maruti was, in fact, the only manufacturers in the MUV segment to have witnessed a drop in sales while Mahindra and Mahindra and Telco whizzed ahead recording a significant growth. MUL8217;s MUV sales dropped 35 per cent at 529 units from 818 a year earlier while Mamp;M sales looked up by 41 per cent at 881 units and Telco surged ahead with a 31 per cent growth offloading 895 units, the AIAM figures stated.

In the entire two-wheeler industry, mopeds led the slide with a 34 per cent drop in sales overseas. Motorcycles, who have been spearheading the growth track in the domestic markets, were also major losers in the export markets with retails dropping 24.9 per cent during the period. Scooter sales,however, dropped only marginally at 6.3 per cent.

In mopeds, TVS-Suzuki led the decline recording a 75 per cent drop in sales, to a mere 832 units from 3,429 units last year. Majestic Auto witnessed a 49 per cent slide in sales to 14,437 units from 28,652 units in the same period last year while Bajaj Auto8217;s moped sales plummeted by 33.5 per cent to 2,825 units from 4,249 units last year. Escorts Yamaha seems to have put the industrial unrest at its units behind, and is now surging ahead in both domestic and export markets. Its moped sales moved up 33 per cent to 5,654 units during the eleven-month-period while Kinetic Engineering recorded a 29 per cent growth in overseas sales to 5,363 units.

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According to the AIAM report, TVS-Suzuki8217;s motorcycles left the rest of the players in the rear-view recording a 71 per cent surge to 1,869 units followed by Royal Enfield, which registered a 35.5 per cent growth in sales abroad to record a sale of 553 units. Rest of the players in the segment, however, failed toperform and closed the period with a drop in sales. Hero Honda8217;s exports dropped 35.5 per cent, Bajaj Auto8217;s 30.5 per cent and Escorts Yamaha8217;s 11.2 per cent.

In scooters, TVS-Suzuki once again led the drop in sales with a 69 per cent slide to 744 units. Bajaj Auto8217;s scooter sales slipped by 11 per cent to 6,935 units while Kinetic Honda closed the period with a 2.6 per cent drop in sales.