Indians truly love their snacks. And we proved it this New Year's Eve. While fireworks lit up the skies, India’s leading quick-commerce platforms—Blinkit, Swiggy Instamart, and BigBasket—were lighting up with orders. And let’s just say, what we bought last night says a lot about how we party! Albinder Dhindsa, CEO of Blinkit, and Phani Kishan A, co-founder of Swiggy Instamart, delighted Twitter with live stats of what Indians were frantically ordering. Spoiler alert: it was a house-party extravaganza! Running chart of different NYE party items like chips, soda, condom, etc till 7 PM today! Got grapes added in this list as well 😂 pic.twitter.com/mj8e84vwnP — Albinder Dhindsa (@albinder) December 31, 2024 Snack attack Chips and aloo bhujia ruled the night. Blinkit clocked a whopping 2.3 lakh packets of aloo bhujia out for delivery by 8 PM. Over on Swiggy Instamart, the chips craze peaked at 853 orders per minute. That’s a lot of crunching as we counted down to midnight! Ice Ice Baby If you thought parties were cooling off, think again. Ice cubes were an MVP. Blinkit delivered a staggering 6,834 packets of ice cubes at 8 PM, while Swiggy Instamart hit its ice-cool peak at 7:41 PM, with 119 kilograms of ice delivered in just one minute. BigBasket chimed in with a 1,290% spike in ice cube orders, clearly signaling that house parties were going strong. Ice hit its peak at 7:41 PM with 119 kgs delivered in that minute! 👀 Despite doubling their orders, Chennai still trails behind Mumbai, Bengaluru, and Hyderabad when it comes to stocking up for chilled drinks tonight. 🧊 — Phani Kishan A (@phanikishan) December 31, 2024 Party Must-Haves Disposable cups and plates flew off BigBasket shelves with a 325% surge, and non-alcoholic beverages saw a sales jump of 552%. Soda and mocktail mixes weren’t far behind, proving that even mocktails can get the party started. Keeping It. Safe As house parties turned up the heat, so did condom orders. Blinkit reported an impressive 1.2 lakh packs delivered, with chocolate-flavoured condoms stealing the show (39% of sales). Swiggy Instamart had already delivered 4,779 packs by the afternoon, and the numbers only climbed. If you needed a laugh, one customer on Instamart decided to spice things up with an order for blindfolds and handcuffs. Talk about starting the year on a cheeky note! raatke ke 8:15 baje kisi ne handcuffs aur blindfolds mangwaye hai. mujhe toh likhte hue hi sharam aa rahi hai ye tweet. — Swiggy Instamart (@SwiggyInstamart) December 31, 2024 The Unexpected Hero In a twist no one saw coming, Blinkit reported a surge in orders for men’s underwear. Yes, you read that right. Was it a New Year’s emergency wardrobe change, or are we stepping into 2025 with fresh vibes—quite literally? As the clock struck midnight, it became clear: India’s New Year celebrations were equal parts cheeky, chaotic, and delicious. Thanks to the speedy delivery heroes, the country welcomed 2025 fully stocked, chilled, and prepared for various adventures. Here’s to another year of living—and shopping—on the edge! 🎉
