Pantone’s colour of the year 2023 is ‘Viva Magenta’: Know more about what this shade signifies

“…a pulsating colour whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly ‘out there’ and is a stand-out statement.”

It also called the colour “audacious, witty and inclusive of all”.

 

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Additionally, according to Pantone, Viva Magenta — which is a “nuanced crimson red tone that presents a balance between warm and cool” — is a “hybrid colour” that straddles the “physical and virtual, evocative of our multi-dimensional world. Assertive but not aggressive, it is a carmine red that does not boldly dominate but instead takes a ‘fist in a velvet glove’ approach. Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.”

Check out some of these instances of when celebrities were spotted wearing this colour.

The Princess of Wales, Kate Middleton, had worn this colour at the welcome ceremony for President Cyril Ramaphosa to the UK a few days ago. She was decked head to toe in ‘viva magenta’ including her head accessory and a matching small velvety purse, along with her Emilia Wickstead coat dress, of course.

 

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A post shared by The Prince and Princess of Wales (@princeandprincessofwales)

Actor Ranveer Singh was also seen wearing the colour a few days ago. Styled by costume designer and stylist Eka Lakhani, his ensemble featured a viva magenta blazer, matching pants, and a pair of white sneakers.

 

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At the 2022 LACMA Art+Film Gala presented by Gucci, Jared Leto was photographed in this stunning ensemble designed by Alessandro Michele, who recently stepped down as Gucci’s creative director.

Photo: Instagram/@gucci

Kate Middleton once again wore the colour on her Boston visit. This time, she was seen rocking a viva magenta blazer that she wore over a pair of matching trousers and stilettos.

 

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Earlier this year, actor Nushrratt Bharuccha had slayed in this colour, wearing a co-ord piece from clothing brand House Of Fett.

 

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What do you think of this colour?

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