Satyamev Jayate’s promo to release on Twitter

Aamir Khan

By Priyanka Bhadani

As Satyamev Jayate is making a comeback with its third season, interesting marketing strategies are being planned around the show. Since there was a lot of buzz around the show on the social networking sites in the last two seasons, the strategy this time is to engage audience in unique ways on Twitter.
Gayatri Yadav EVP, Marketing and Communications, STAR India said, “Satyamev Jayate has become a people’s brand, and digital has played a key role in this. The response we have got for each of the seasons has been ground breaking. This is our way of engaging our digital audience and involving them in conversations for the show at the outset of breaking the campaign.”
The channel wants to give the audience the power to unlock and enable the promo of the new season of SMJ exclusively on Twitter. The channel will use the “Flock to Unlock” card that will give the audience an access to unlock exclusive content on Twitter. Audience are being encouraged to tweet with the hashtag — #MumkinHai to generate the required number of Tweets needed to unlock the video and be the first to view it.