Dhanush joins the Bech-de revolution

Dhanush

Actor Dhanush who was critically acclaimed for his role in Raanjhanaa shall feature in two campaigns for OLX. The TVC’s show Dhanush exhorting people not to hoard things that are of no use to them and sell them on the OLX mobile app. The two TVCs come together to communicate the benefits of living an uncluttered life, the need to sell used things in order to upgrade and the ease of mobile classifieds. Talking about his association, Dhanush said, “OLX is among the most well-known and admired brands of today. By allowing people to unclutter, OLX is empowering people to live a more sustainable life.”

Salim Merchant is the brand ambassador of Talent Hunt

Music composer Salim Merchant and Shraddha Sharma have been roped in as brand ambassador and jury of the Talent Hunt. The initiative by Universal Music India and Max Life Insurance aims to scout talented children between the ages of 8-11 years (i-genius junior) and 12-15 years (i-genius senior). The music skills in the selected participants will then be nurtured, polished and mentored by industry experts for a final Grand Finale of i-genius Young Singing Stars. The winners will be signed by Universal Music.