BTS loses brand value ranking to K-pop’s rising superstars despite major military comeback in June: Check out the Top 20

BTS loses June brand value ranking to SEVENTEEN

According to the Korea Brand Reputation Index (via Soompi), while BTS topped the list in May with a brand reputation score of 7,811,108, marking a 2.54% increase from April, the legendary boy band slipped to 6,843,685 in June. Meanwhile, SEVENTEEN shot up to 7,027,417, with a dramatic 22.66% rise in their score since May. Alongside their recent album Happy Birthday, other top-ranking keywords included “MINITEEN” and “Bad Influence,” while related search terms were “record,” “sales,” “donate,” and “reveal.” Their positivity-to-negativity index analysis also changed, scoring 91.78% positive reactions.

Earlier this month, SEVENTEEN graced the cover of The Hollywood Reporter, which named them the biggest and most successful boy band of 2024–25. Their album sales even outperformed big-league American pop acts like Kendrick Lamar and Billie Eilish, with the group being compared to Taylor Swift and Drake, who hold the top two global positions. Their Asia tour (2023–2024) alone raked in $98.4 million from just 24 shows, making it the highest-grossing K-pop tour of the year. The 13-member K-pop act includes S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon and Dino.

Also read: ‘Taehyung spams the most, RM ghosts’: BTS’ Jin fails lie detector test twice, wants ARMY to stop calling him this name

BIGBANG, despite being on an indefinite hiatus, never really left the scene when it comes to brand power, thanks to the popularity of members like G-Dragon, who consistently dominates solo rankings too. For June, the group’s brand reputation index stood at 4,318,118, up from May’s 3,381,072. Meanwhile, SHINee took fourth place with a reputation index of 3,639,299, marking a solid 35% jump from the previous month. Stray Kids also clawed back into the chart, posting a massive 119.51% surge with a score of 3,042,888 for June. While groups like ASTRO, ZEROBASEONE, Treasure, 2PM, have slipped to much lower rankings.

According to the KBRI, the rankings are determined after an analysis of “consumer participation, media coverage, interaction, and community indexes of various boy groups” in the given time period. Check out the top 20.

1. SEVENTEEN
2. BTS
3. BIGBANG
4. SHINee
5. Stray Kids
6. TWS
7. TXT
8. HIGHLIGHT
9. BOYNEXTDOOR
10. THE BOYZ
11. EXO
12. ENHYPEN
13. NCT
14. Super Junior
15. WINNER
16. ATEEZ
17. INFINITE
18. MONSTA X
19. FANTASY BOYS
20. RIIZE