Urvashi Rautela’s 70 million Instagram following doesn’t convert to ticket sales; even Salman Khan can’t guarantee blockbuster opening: Jaaved Jaaferi

Urvashi recently starred in Balakrishna Nandamuri’s Telugu film Daaku Maharaj, which grossed Rs 125.8 crore worldwide. She was actively involved in promoting the film. However, before its OTT release, she was mysteriously removed from the film’s posters, raising eyebrows among fans.

Jaaved further emphasized that promotions alone do not drive a film’s success—the trailer does. “We also go to colleges and all to promote the film but that doesn’t sell the film. The only thing that sells the film is the trailer. If I like the trailer I will watch the film, I don’t care if he/she is coming to some TV show or dance show. You have to push your trailer,” he said.

Highlighting Rajinikanth as an example, he noted how the legendary actor doesn’t engage in promotional activities yet remains one of the biggest superstars. “Rajinikanth sahab. He is the biggest star. Where does he promote his film? If it’s a good film it will run. At the end of the day they might come for a star but sometimes some stars don’t even get that kind of opening,” he said.

He also pointed out that even Salman Khan, one of Bollywood’s biggest names, doesn’t always guarantee a blockbuster opening. “A Salman Khan film can get a Rs 10 – 5 crore opening and can also get Rs 50 crore opening. It’s what the people sense with the trailer. All Salman Khan films aren’t getting Rs 50 crore opening. It’s all about the trailer,” he said.