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In a novel marketing innovation of sorts, Mr. X aka Emraan Hashmi will team up with the popular comic book character Chacha Chaudhary to solve a mystery. Mr. X is a complete family, masala entertainer and kids are expected to love the invisibility of Mr. X, who takes the law in his hand only to protect it from forces of evil. Chacha Chaudhary will also take the help of Mr. X’s power of invisibility to solve an unsolvable case.
Known for his intelligence, Chacha Chaudhary is a famous comic character, created by cartoonist Pran in 1971. With this association, the makers will certainly broaden the appeal of Mr. X among kids. The film is releasing in 3D which should be a big draw for kids and family who would want to see the visual effects of the film in that format.
N K Verma, Chairman, Diamond Group said, “We are delighted to partner with Fox Star Studios for this exclusive edition of ‘Chacha Chaudhary and Mr. X’. Chacha Chaudhary and Sabu have captured the attention of numerous readers traversing various age groups. Emraan Hashmi has paid tribute to Pran by becoming a part of his latest comic Chacha Chaudhary and Mr. X. And according to me, this is the best way an artist can accolade another artist for his creations.”
Mr. X has been produced by Vishesh Films and is being presented by Fox Star Studios. The film releases on April 17.
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