Film producer and well-known media personality Pradeep Guha passed away at a hospital here on Saturday. Guha, who had produced Hrithik Roshan and Karisma Kapoor-starrer Fiza as well as 2008 film Phir Kabhi, breathed his last at the Kokilaben Dhirubhai Ambani Hospital here. Pradeep Guha's wife Papia Guha and son Sanket Guha shared the news of his demise in a statement issued to the media. “We regret to announce the sad demise of our dear Mr Pradeep Guha. In these COVID times the family has requested to be allowed to grieve in private and will share a date for a prayer meeting in a few days. No condolence visit at home due to COVID restrictions. Please keep him in your prayers,” the statement read. According to a hospital source, Guha was battling cancer. “He passed away due to cancer today afternoon at the hospital. He was 68-69,” the source told PTI. Deeply shocked and saddened to hear about my friend @guhapradeep ‘s passing away !! May you rest in peace Pradeep 🙏 — manoj bajpayee (@BajpayeeManoj) August 21, 2021 Pradeep Guha, a St Xavier's College alumnus, worked with the Times Group for almost three decades and served as the president in the company. He later joined Zee Entertainment as CEO for three years. He was currently at the position of managing director at 9X Media Private Limited. Film personalities Manoj Bajpayee, Subhash Ghai and Adnan Sami condoled Guha's death on social media. “Deeply shocked and saddened to hear about my friend @guhapradeep’s passing away!! May you rest in peace Pradeep,” Bajpayee wrote on Twitter. Extremely saddened to learn that Media Legend Pradeep Guha has passed away! He was an incredible person & a genius at marketing! I have many fond memories with him starting from the time when he was Editor of ‘Bombay Times’ 20 years ago! May he rest in peace!🙏 pic.twitter.com/KxuRXojswJ — Adnan Sami (@AdnanSamiLive) August 21, 2021 Sami said he is saddened to learn about Guha’s demise. "He was an incredible person & a genius at marketing! I have many fond memories with him starting from the time when he was Editor of 'Bombay Times' 20 years ago," he added. View this post on Instagram A post shared by Lara Dutta Bhupathi (@larabhupathi) Ghai said he is indebted to Guha for his unending support and guidance for his film institute Whistling Woods, where the producer had served as a managing director. Good bye my friend #Pradeep Guha I will always be indebted for your genuine love n support to I needed n we all @Whistling_Woods international 4 your enriched guidance as a director on board since its birth. U were the makers of many in our industry👍 RIP MY FRIEND🙏🏽 pic.twitter.com/Io33oh5gM3 — Subhash Ghai (@SubhashGhai1) August 21, 2021 “Good bye my friend #Pradeep Guha. I will always be indebted for your genuine love and support to I needed and we all @Whistling_Woods international for your enriched guidance as a director on board since its birth… RIP my friend,” he tweeted. Superstar Priyanka Chopra also shared a long, heartfelt note on Instagram, praising Pradeep Guha's contribution to her journey in Bollywood. Priyanka wrote that outside her family, it was Guha whom she saw as her mentor. "You were always my forever champion. Your random calls of encouragement, your zest for life and your ambition was something I have always admired so much. This loss is so personal. I will miss your voice and strength so much. View this post on Instagram A post shared by Priyanka Chopra Jonas (@priyankachopra) "I've had very few constants in my life and outside my parents, you were one that I truly saw as my mentor. You saw something in me I never knew I had. You never shied away from reminding me on how I could be better. You always lead with charge," read an excerpt from Priyanka's post. The actor tagged various Miss India winners in her post, including Neha Dhupia, who also mourned Guha's loss in the comments section. "Priyanka, this is just heartbreaking 💔 I cannot believe this…," she wrote.