Tailor-made Style

“We have a selection of fabrics and ensemble options that we style in a variety of fits and cuts. I sit and consult with my clients,ideate and understand their personal preferences,so that I can style the best fit,cut,colour and accessory to reflect their personal style and identity while adding panache to their outfit. Our ‘Indian’ and ‘Trousseau’ section for men is also in the same bespoke men’s lounge. We want to make sure our customers experience their clothes,right from selecting the fabric to being involved in the design process,” says Saboo,who also makes handcrafted shoes.

In the bridal wear section,Saboo experiments with a range of silhouettes that are traditionally Indian but influenced by European styles. She has introduced neons while moving away from conventional shades of red. The trousseau collection includes glamourous lehengas and innovative cholis,anarkalis with beads and crystal detailing and floor-kissing cocktail dresses. Another section of the store is dedicated to the fashion needs of relatives of the bride and groom. It displays anarkalis with glittery details,heavy borders on the cuffs and the hem,gowns and also sheer saris which are mostly net-based. “Our intention was to model the store reflecting a customer’s personal walk in wardrobe. Giving our couture patrons the space and comfort of trying out various looks and variations was the primary reason we have trial rooms in each section. The design lounges also cater to different genres of clothing,” says Saboo.

The designer has also set up a quaint garden cafe behind the store where she can sit down with her patrons and discuss their fashion requirements over a cup of tea,and maybe a cupcake or a slice of pie too. “It gives me the best setting to spend quality time with my clients when they visit and browse through the collections on display,” she says.