Summer Cheer

One of China’s well-known faces internationally,actor and singer Li Bingbing and luxury fashion house Gucci have a well-known mutual admiration. She has been rightly called “Gucci’s torchbearer in China” (The Telegraph,UK). Gucci has announced that the actor will once again star in a special advertising campaign dedicated to the House’s collection of handbags,eyewear,fine jewellery,and timepieces. Conceived by Creative Director Frida Giannini,the portraits have been shot in Los Angeles by international photographer Sølve Sundsbø. The third installment of the campaign features both classic accessories as well as new styles like the ‘Interlocking’ timepiece. The newest addition to the Gucci Timepieces range,it is featured in stainless steel and in large 37mm size as is the Horsebit cocktail ring in 18kt yellow gold. The highlight of this collection,created in partnership with the Bingbing,an avid supporter of environmental causes,is the use of materials from sustainable,renewable sources such as bamboo and the tagua nut,or vegetable ivory,an alternative to animal-based ivory.