See Saw: Celebrating small

Madagascar 3's massive success in India proves that there is a huge demand for children's films.

Celebrating small

Madagascar 3’s massive success in India proves that there is a huge demand for children’s films. However,the gap is not being bridged and the country’s production of children’s films remains poor. However,Eleeanora Images in association with London’s Performing Arts Labs and with support from Children’s Film Society of India,is holding a screenwriters’ lab in August in Bhubaneswar. Interestingly,the screenwriters’ lab,known as Green Screen Lab,also intends to address the Green cause,inviting scripts that have the potential to educate children on environmental issues. The 18 selected screenwriters will attend the four-day workshop with known international and Indian talent,and will also be provided continued support for the following six months to help develop their projects for pre-production. “I hope with these labs we are able to give something back to the society,especially the new generation,” said Nila Madhab Panda,CEO,Eleeanora Images,who has made the film ‘I Am Kalam’.

A Lion for Music

After becoming the only Indian entry to be shortlisted for a Cannes Lion in the newly established Branded Content and Entertainment Lions category,on Saturday The Dewarists won itself a bronze in the sub-category Best non-fiction program,series or film where a client has successfully created a reality,documentary or light entertainment show around a product(s) or brand(s). A hugely successful show that premiered on Star World last year,The Dewarists is owned by the brand Dewar’s,produced by Babble Fish Productions and directed by Scribe frontman and ad-filmmaker Vishwesh Krishnamoorthy. Although dates haven’t been finalised yet,a second season of the show has been promised.

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