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This is an archive article published on February 20, 2011

The Wag Tag

They are not fashionistas,they do not teeter in Jimmy Choos,Seven For Mankind jeans or Versace dresses.

Indian WAGs are no fashionistas,so why burden them with the tag

They are not fashionistas,they do not teeter in Jimmy Choos,Seven For Mankind jeans or Versace dresses. Nor do they wear luxury bags,shoes,sunglasses or watches. On the contrary,their presence in the high-vaulted club of Wives and Girlfriends (WAGs) of cricketers has only been marked by non-branded,perhaps oversized,sunglasses (Sakshi Dhoni) or quilted bags which Aarti Sehwag likes to carry. Anjali Tendulkar has always been a kurti or a shirt-with-trousers lady,never experimental or flashy. The term fashionista sits inappropriately on them.

Spouses of Indian cricketers — Sakshi or Aarti — hardly qualify as society girls who should be assessed for their hair,nails,brand and partying ethic. They’ve seldom been seen at champagne lunches wearing designer gowns. They are either stay-at-home wives or have successful careers. “They do not make any fashion statement,either politically or socially,” says designer Urvashi Kaur.

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The acronym WAG entered popular vocabulary during the 2006 World Cup in Germany when the spa town Baden-Baden was overrun by the stylish spouses of English footballers. Victoria Beckham led the way with her shopping and partying exploits. The Queen of WAGs helped coin this term and is now WAG icon with her own fashion line.

The image of a WAG is set as someone super skinny,tanned or made-up,with painted nails and hair extensions. She is a high-maintenance woman who makes the most of her husband’s moolah.

Though cricketing WAGs are not as glamourous as their soccer counterparts,English and South African girls are also becoming stars. The International Cricket Cutie Award 2011 lists the hot contenders — lingerie model Jessica

Taylor,wife of England player Kevin Pietersen; TV star Kacey Barnfield,girlfriend of England pace ace Stuart Broad; Chantal Bastock,English batsman Ian Bell’s girlfriend; and Team India Captain MS Dhoni’s wife Sakshi,who is propped as one of the hottest Indian WAGs. “She is cute,attractive,though she needs grooming,” says designer Nida Mahmood.

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“If there was ever an Indian WAG,it was definitely Sangeeta Bijlani (wife of Mohd Azharuddin). It helps that she has a film background and understands fashion,” says designer Reynu Tandon. Let’s not

forget Deepika Padukone and Kim Sharma who have allegedly dated the men in blue. Fashion entrepreneur Harmeet Bajaj makes a clinching point. “One doesn’t need to be glamorous to become a fashionista. The wives of Indian cricketers are not society girls,so they do not make an attempt to be part of the scene. It is also a reflection of the cricketers who like to go for quieter girls,save a Yuvraj Singh or Harbhajan Singh,who are flamboyant and don’t mind being photographed with their Bollywood girlfriends Kim Sharma or Geeta Basra,” she says. The Indian Cricket Cutie Award goes to no one.

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