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Fashion designer Rina Dhaka talks about the two weeks when she made no sales
She is the kitsch girl. In the 2002 Lakme India Fashion week,Rina Dhaka introduced what has now trickled down to Gariahat roadside stallsT shirts with motifs taken from posters of popular films and brands. For this very achievement,she can be hailed as a cultural icon. But Dhaka sees herself as a womans designer. I like celebrating the womans body. I like clothes that make them look sexy, says Dhaka who was in the city to participate in an event organised by the Cotton Council to showcase cotton as a fashionable and natural fabric.
Yet,Dhaka chose to stay away from the first-ever fashion week of this stylish city. It must have been a lot of fun. Im sure you guys must have had a ball, she smiles knowlingly. I believe that a fashion week should justify itself with adequate business. We designers are so caught up with putting up new collections for fashion weeks that we never consider the business aspect of it. Once the event is over,the reality hits us, says Dhaka.
She wonders if a consolidated fashion week would be a potent answer to all these problems. But I know that there are many logistical problems. Each city wants it own fashion week, she says.
And has recession hit the fashion market in India? Of course it has. We have all been affected in one way or the other. But the leanest phase for me in all these years were the two weeks that followed the Mumbai attacks. Not a single sale was made in all my outlets. Fashion it seems,was the last thing in peoples mind, she says.
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