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She is the kitsch girl. In the 2002 Lakme India Fashion week,Rina Dhaka introduced what has now trickled down to Gariahat roadside stalls—T shirts with motifs taken from posters of popular films and brands.

Fashion designer Rina Dhaka talks about the two weeks ‘when she made no sales’

She is the kitsch girl. In the 2002 Lakme India Fashion week,Rina Dhaka introduced what has now trickled down to Gariahat roadside stalls—T shirts with motifs taken from posters of popular films and brands. For this very achievement,she can be hailed as a cultural icon. But Dhaka sees herself as a woman’s designer. “I like celebrating the woman’s body. I like clothes that make them look sexy,” says Dhaka who was in the city to participate in an event organised by the Cotton Council to showcase cotton as “a fashionable and natural fabric”.

The two dresses that she presented at the event were trademark Dhaka. There was crochet,fitted skirts and of coursed the celebrated spider web motif. “Summer 2009 is all about being young. People should opt for coulours but they must ensure that they arent overwhelming” said Dhaka. Cotton,claims the designer,has always been her fabric of choice. “But recent studies show that sale of the fabric has gone down significantly. It’s being increasingly interpreted as a fabric of the rich,which shouldn’t be the case,” she says. Moreover,there is nothing like the feel of a soft cotton kurta against your skin. “I understand Kolkatan’s are particularly partial to cotton. You guys wear it as kurtas and crisp cotton saris. That,according to me,is an inherent sense of style. I feel Kolkata as a city has an innate sense of fashion,” she says.

Yet,Dhaka chose to stay away from the first-ever fashion week of this “stylish city”. “It must have been a lot of fun. I’m sure you guys must have had a ball,” she smiles knowlingly. “I believe that a fashion week should justify itself with adequate business. We designers are so caught up with putting up new collections for fashion weeks that we never consider the business aspect of it. Once the event is over,the reality hits us,” says Dhaka.

She wonders if a consolidated fashion week would be a potent answer to all these problems. “But I know that there are many logistical problems. Each city wants it own fashion week,” she says.

And has recession hit the fashion market in India? “Of course it has. We have all been affected in one way or the other. But the leanest phase for me in all these years were the two weeks that followed the Mumbai attacks. Not a single sale was made in all my outlets. Fashion it seems,was the last thing in people’s mind,” she says.

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