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For as long as anyone can remember the art deco edifice of Elite Cinema has sported posters of Bollywood blockbusters. There are fond stories about the cinema hall running the best of Hollywood way back in the 1970s...

For as long as anyone can remember the art deco edifice of Elite Cinema has sported posters of Bollywood blockbusters. There are fond stories about the cinema hall running the best of Hollywood way back in the 1970s,but those stories have assumed lorish proportions. So,the sight of the posters of the Renee Zellweger starrer New in Town billowing in front of the cinema hall this week was a pleasant surprise for many. “Elite used to screen only English films. It’s only in the last two decades that we have started screening Hindi films. The decision to screen a English film here shouldn’t be surprising,” says Manas Bhattacharya,manager of Elite Cinema.

But it’s not just Elite that has suddenly decided to go back a few decades. Roxy,which is just a few paces away from Elite,is screening the Denzel Washington starrer The Book of Eli. Talkie Show House in Phariapikur which was an outlet mostly for English films and had fallen into bad times (read screening B-grade skin flicks),is screening the Renee Zellweger film too. Meanwhile,Menoka in South Kolkata, is screening the multiple Oscar-winner Hurt Locker. “We have screened English film off and on. Menoka has always been open to screening English films,but it’s also true that we prefer showing English films because they make more money. This week we are screening Hurt Locker because there is much curiosity about the film,” says a spokesperson of Menoka.

Yet,English film enthusiasts of the city should refrain from popping the champagne. “It’s just incidental that all these English films are running in standalone theatres this week. The IPL season has been a lean one for us. There have been hardly any big Hindi releases. That is why we have chosen to screen this film (New in Town),” says Bhattacharya. Moreover,this one week run of English films is not proving to be very fruitful for theatre-owners. “The film is hardly drawing any crowds. The problem is that the profile of people visiting this area (New Market) has changed. Those who come down don’t aren’t the type to watch English films,they prefer Hindi films. Those who want to watch English films visit multiplexes,” says Bhattacharya.

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