Wedding wows

It’s a fact that is corroborated by designer Gaurav Gupta,who will be participating at Bridal Asia from September 19 to 21. “Some good things have come out of the economic crisis. Now we have to be more innovative to justify price points. I have introduced several in-between prices for different levels of buyers,” says Gupta,whose bridal collection is priced between Rs 30,000 and Rs 5 lakh.

Many reckon this is a good time to get into the business of weddings. For instance,veteran designer Tarun Tahiliani has just had his inaugural Bridal Couture Exposition,a three-day affair at Emporio Mall in Delhi where he also has a store. “Even with a smaller budget,it is possible to have an amazing wedding without the clutter. It’s going to be an annual event,” announced Tahiliani whose new venture is called Tarun Tahiliani Tableau. He has partnered with event-management company Choices Entertainment that focuses on wedding management. Of course,value for money seems a priority for clients and event managers are getting squeezed on margins. “There’s a higher degree of attention to details. The sangeet will be flashy and colourful,but the main shaadi is a simpler affair,” says wedding consultant Mehr Sarid.

(With inputs from Richa Bhatia)