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When it comes to her fashion week presentations, designer Payal Pratap loves to present a composite story, paying utmost attention to styling — be it the apparel or the accessories. So, it came as no surprise when she created costume jewellery in the form of delicate ear cuffs sprouting ivy leaves and berries for her Spring-Summer 2014 collection, called “A Walk in the Park”. She has since gone on to create gold-plated hair pins for “Winter Blossom”, her Japan inspired Autumn-Winter 2014 line. And it’s the continuum of this Oriental magic that she brings to her first-ever collaboration, a line of fine jewellery created for online jewellery retailer Velvetcase.com.
The rings, earrings, ear cuffs and pendants wear the unmistakable imprint of the Japanese aesthetic that is driving Pratap’s autumn-winter clothing collection. “Every designer, at some point, has looked at the East for inspiration. Japan is very rich in culture, heritage, craft, printing and dyeing techniques. And since I had researched and worked on the topic for the Fall collection, I decided to continue the story for the Velvetcase collection,” she says.
And while she left the finer technical details to the team at Velvetcase to work out — “like calculating how many diamonds would fit on a certain earring” — Pratap is happy with the results of an exercise that has allowed her to connect to a larger audience. With prices starting at Rs. 15,000, the website’s international and Indian buyers can just as easily customise the pieces, picking the type of gold and stones they want to go with. “Collaborations such as these compel you to think out of the box. And jewellery is just an extension of fashion, exploring another facet of design pertaining to one’s wardrobe,” she says.
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