On Guard

All the first-timers are appealing. So,when we read ‘first in Asia’ on the invite we rushed to the spot where Cello was launching Cello Bubble guard,a patented technology that’s come to Asia for the first time and is the third unit in the world. As K Vikay Bhaskar,Regional Sales Manager,Cello shows us a variety that can be used for various applications like wood protector,tile protector,false ceiling,wall panel/cladding partitions,doors panel,bathroom partitions and advertising board,he shares,“We diversified into the technology in 2004 and now have set up a plant in India.” He further informed that the board is manufactured with 100 per cent virgin eco friendly plastics. “Besides,the boards created are water proof,termite,insect and bacteria resistant and fire proof,” Bhaskar talks about its USPs and adds that these can replace POP materials in protecting ceramic tiles and marble and granite slabs during construction. Now,here’s something new!