Memory Drive

In a move aimed at gizmo enthusiasts,Sandisk,maker of flash memory cards,has installed memory buggies at prominent locations across Punjab. The initiative,called Memory Yatra,was launched in Chandigarh on Friday and will let consumers explore memory options for their digital gadgets. The buggy has arrangements for product demo,with its insides being divided into three zones: USB,mobile and imaging. “Consumers who visit this van will experience SanDisk’s product portfolio and also get to win exciting prizes and Baisakhi goodies,” said Manisha Sood,country manager,SanDisk,India and SAARC. Memory Yatra will continue till April 20.