Jazz it UP!

How does it justify the obscenely high price tag? Well,to begin with,it’s not just another hatchback. Honda Jazz falls in the premium hatchback segment,and going by the immense amount of space,storage and grand view it offers,the starting price of seven lakh is somewhat justified. Of course,we’d all love it lower than that,but folks behind the brand Honda insist that this price is something only a ‘Honda loyalist’ will know and pay for. So yes,it’s initially targeting the existing Honda consumer base,and then move on to new hunting grounds. At present,as T Natsume,Director Marketing,Honda Siel Cars India says,it’s the Delhi NCR that’s their biggest market. Punjab? “Well,Honda Jazz has been designed keeping tall,turbaned Punjabis in mind,” he opens doors to a new concept – ‘man maximum – machine minimum’. And this design principle has the new Honda Jazz score well over fellow hatchbacks. None of them come anywhere near the space,the interiors and the comfort Jazz offers. Let’s have a look – the four cylinder 1.2 litre i-VTEC engine gives an impressive fuel economy of 16.1 km/l. The drive by wire throttle control system enables precise control over the vehicle while driving. Electric power steering,amazing number of storage pockets,aerodynamic interiors and the most impressive ala cockpit dashboard gives the car an extra edge. So does its massive windscreen which cuts all the blind corners. While it comes fully loaded with active and passive safety systems,it’s the foldable chairs and a spacious booth that creates a huge cabin interior. Magic seats,integrated audio equipment,steering mounted audio control,the Honda Jazz,at 3900 mm length,1695 mm width,and 1535 mm height fulfills all specifications of utility,height and space. It’s available in three types: Jazz,Jazz Mode and Jazz Active. Go on,test drive it. In the meantime,Honda’s developing a car smaller and lesser priced than Jazz,but that’ll take a couple of years. Till then,enjoy this!