In the box

It's going to be a brand-new year,especially for Yash Chopra & Inc. Come 2010,ie,January 1,and television will add on yet another name to its already fat repertoire.

YRF takes to the tube!
It’s going to be a brand-new year,especially for Yash Chopra & Inc. Come 2010,ie,January 1,and television will add on yet another name to its already fat repertoire. The New Year will mark the entry of YRF TV,a subsidiary of Yash Raj Films Pvt. Ltd. And true to the Yash Raj name,the new brand promises to deliver high quality,contemporary yet rooted content in the form of five new shows,one non-fiction and four fiction on Sony Entertainment Television (now Multi Screen Media Private Limited). Heres a dekko:

Lift Kara De:Being pitched as mother of all reality shows,this one is 20 Weeks,20 of Indias Biggest Super-Stars. Hosted by Karan Johar,each week will feature one superstar and their biggest fan.

Mahi Way:Story of a young,25-year-old girl Mahi who,like every girl her age wants a successful career,meet her prince charming and make a name for herself in the world.

Rishta.Com:In a country with millions of young people,finding that special one is not really that easy. Rohan & Isha have joined hands to do just that – find people that perfect match. Sparks will fly as these two partners will come together to help as India searches for their perfect life partner. And everyone is invited.

Seven:7 Ancient Sages,7 Special Powers,7 Doomed Destinies,1 Ultimate battle of Good Vs Evil – inspired by mythology,set in todays world. It explores the journey of 7 ordinary people with extra-ordinary powers and their quest to fulfill an ancient prophecy and save the world from evil forces. A special effect visual extravaganza,Seven hopes to dazzle the viewers and create a new benchmark of visual and sound wizardry on Indian television. Hmmm,so is it Heroes or Fantastic Four?

Powder:Two men on two different sides of the law one gritty battle for supremacy. Set against the narcotic trade with Indias most celebrated city – Mumbai as a backdrop,this epic drama explores the varied human emotions – greed,loyalty,power,friendship,passion,love and betrayal. From ordinary people to power players,from those who believe in might,to those in whats right,it will keep India on the edge as the two men take a fight all the way to the end. Stay tuned!

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