Heads ON!

“Did you notice the headphone hanging around Ranbir Kapoor’s neck in Wake Up Sid? That’s Skullcandy,” Amlan Bhattacharya,CEO Skullcandy India makes an instant connect and introduces us to this some real funky products. Check this out: there’s the signature Skullcrusher series endorsed by their brand ambassador and rapper Snoop Dogg,who also helped develop the product. It has a sub-woofer and amplifier controller which allows one to ramp up the music to mind-blowing discothèque levels! The Low Rider series was worn by Ranbir in Wake up Sid. There are four categories of DJ headphone alone which come with noise cancellation and high quality sound. The Double Agent sounds amazing with an MP3 and 1 GB expandable to 4GB! Pipe,a one-piece music set as big as a cell,is phenomenon in itself.

“In the five years since its inception in 2003,Rick,the founder and CEO of Skullcandy and the Skullcandy team have made headphones from the Stone Age and built it into a popular lifestyle-brand for the hip and happening youth. We’ve got designer headphone including the Paul Frank series,Metallica series,Snoop Dogg’s designs,Tokey Dokey,and are looking forward to working with Indian designers too,” adds Amlan. As for Rick,“Conservative guys buy core products,but core guys will never buy conservative. In other words,we’ve got to be edgy and keep our consumer happy. The recipe for Skullcandy’s success can be directly attributed to the company’s focus on creating lifestyle driven and category changing audio products and staying true to the needs of its core customers,while also creating a strong product demand in the mainstream market.”

Headphones,feels Amlan,were boring,monochromatic and music shrinkers till Skullcandy happened. “Today,we’ve turned it into a lifestyle statement.” Compatible with iphones and ipods,Skullcandy will also be available online: http://www.skullcandyindia.com.

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