Desi Tadka

This is especially for us Indians,who love to do things our way. “We want to store minimum cooked food,want to wash clothes in semi-automatic machines,listen to music on a high volume,” Surinder S Sachdeva of LG Electronics tells us why they have customized an entire range of electronics and called it ‘LG Stars of India Festival’. While the LCD TV now comes with Jazz with 500 watts PMPO of great sound,stereo centre speaker with 3.1 channel effect for live sound effect,the microwave oven has a 56 Indian Auto Cook Menu. “As for the top loading washing machine,it’s a unique talking machine with audio assistance speech technology so we immediately know if the machine is not properly closed or we have forgotten to add detergent. This,in both English and Hindi for now,while vernacular languages will be added soon,” chips in Pankaj Tara,Regional Marketing Manager,as he shows us the frost-free refrigerators which have a vegetable storage box called vitamin plus,a separate beauty care compartment,freezable microwave box and an additional convertible box. “Keeping in mind the fluctuating weather conditions the fan too comes with a remote control,” Tara’s happy to demonstrate the Aero Comfort System that allows the air- conditioner and the fan to be controlled by one remote.

The changes have been implemented after about 3650 man days of research and with an investment of Rs 80 crore. “With awards like IF Design Award ‘08 and CS Award 2008 to our credit,this time too,right from studying the Indian consumer insights,product development and manufacturing capabilities to marketing and promotional campaign,all has been done to perfection,” they plan 222 exhibitions pan India. For now,it’s Hotel Aroma you can check out from July 3 to 5.