Stay updated with the latest - Click here to follow us on Instagram
When Juhi Kilachand landed in New York in 2000,what struck her most was the uniformity of the womens outfits there. They all wore black all the time, she says,And I was very grateful for Indian textiles which come in such a variety of colours.
Kilachand realised that a business opportunity lay here,especially since American women had recently taken to wearing long,woollen scarves in solid colours what they called Pashminas which broke the black-on-black monotony a bit. She began designing and selling woollen scarves in bright paisleys and prints which proved to be an instant success.
Currently,Moksha products are available at select outlets in the country,including Khazana at Taj Hotels around the country,Ananda in the Himalayas and Istha Hotel boutiques. Post the exhibition,Kilachand plans to start retailing out of more stores in Mumbai,followed by New Delhi,Chandigarh,Bangalore,Pune,Vadodara and Ahmedabad.
Until spring this year,Mokshas creations had been made almost exclusively of fine merino wool,but now they include scarves in cotton,silk and linen. It makes them less seasonal. In fact,it was our Indian customers who requested products in cotton and silk. In the future,Kilachand hopes to create a wider range of India-inspired garments,including kurtas and dupattas. Im proud of my roots; that is why I even named the company Moksha. Lots of people advised me against that move,but I said that if they can pronounce French names,then Moksha is certainly not going to be a problem, she laughs.
Stay updated with the latest - Click here to follow us on Instagram