OnePlus denies it is shutting down, says India operations to ‘continue as normal’

The clarification came shortly after media outlet Android Headlines said that parent BBK Electronics is shuttering the mobile device brand. The investigative report claimed that OnePlus was being taken apart. It cited current and former employees across R&D, Business, and Marketing at headquarters in China and regional offices in the US, India, and Europe. The report also claimed that the news had been confirmed by four independent analyst firms, alongside its own experience following the company for several years.

I wanted to address some misinformation that has been circulating about OnePlus India and its operations.
We’re operating as usual and will continue to do so.
Never Settle. pic.twitter.com/eAGA7iy3Xs

— Robin Liu (@RobinLiuOnePlus) January 21, 2026

In particular, Android Headlines claimed that OnePlus’ shipments were “in freefall”. It further cited a report from analytics firm Omdia which purportedly showed that OnePlus shipments dropped more than 20 per cent in 2024 — from roughly 17 million units to 13 or 14 million units.

It claimed that the India market had collapsed with over 4,500 retail stores across six states in the country no longer selling OnePlus devices because they allegedly did not make money off the sales. Citing the International Data Corporation (IDC), the report also claimed that the brand’s market share in China had dropped from 3 per cent in 2024 to 1.6 per cent.

Android Headlines later updated the report to add a disclaimer stating that the author had used AI assistance in structuring the article. “Everything else is human work, including the entire investigation, reporting from independent sources, current & former employees, Chinese business publications research, and four analyst firms,” the editor’s note read.

The OnePlus denial comes days after Asus confirmed that it is winding down its smartphone business.

“Asus will no longer add new mobile phone models in the future,” Asus chairman Jonney Shih reportedly said at an event in Taiwan. Instead, the company is expected to focus on building AI-powered gadgets such as humanoid robots and smart glasses. In his speech outlining the company’s future plans, Shih reportedly said that the Taiwanese PC maker saw a 26.1 per cent increase in revenue for 2025 with its AI server business emerging as a key growth driver.