Meta announces partnership with CAIT to upskill 1 million traders over next 3 years

Meta also announced that it will launch Meta Small Business Academy, which was born out of Meta’s commitment in 2021 to up-skill 10 million small businesses.

Meta's certification is aimed at helping new entrepreneurs and marketers gain critical digital marketing skills to grow on the Meta apps. (File image)

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Ahead of the World MSME Day on June 27, Meta on Monday announced a new partnership with the Confederation of All India Traders (CAIT) to upskill 1 million traders on the WhatsApp Business App over the next three years.

Reiterating its commitment to the growth of India’s small businesses, Meta also announced that it will launch Meta Small Business Academy, which was born out of Meta’s commitment in 2021 to up-skill 10 million small businesses.

The Meta Small Business Academy course module and the examination will be available in seven languages, namely English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu. The certification is aimed at helping new entrepreneurs and marketers gain critical digital marketing skills to grow on the Meta apps.

Meta’s India Vice President Sandhya Devanathan said, “Skilling plays a consequential role in unlocking growth for India’s MSMEs. At Meta, we are committed to enabling timely skill development opportunities for businesses across their growth journeys. While the MSBA certification will particularly benefit entrepreneurs who are just starting out, our partnership with CAIT will empower traders across India to use WhatsApp Business app to connect with their customers and supercharge their growth journeys.”

According to a Meta commissioned survey by IPSOS Public Affairs in 2022, 91 per cent of small and medium enterprises currently using digital tools in India reported that messaging apps and tools are a very important way to connect with customers, and more than half said that WhatsApp has helped their business increase access to new customers.

Confederation of All India Traders’ (CAIT’s) National Secretary General Praveen Khandelwal said, “Technology and internet along with networking, logistics, and communication are the five critical pillars for India’s trading community. With businesses of all sizes using WhatsApp to communicate, coordinate, and connect with their customers effectively, there is an urgent need to equip them with timely skills needed to drive business growth.”

“Under the ‘WhatsApp Se Vyapaar’ campaign, we are thrilled to announce that we will work with Meta to train 1 million traders to digitally empower traders to boost their businesses using the WhatsApp Business App. We believe this initiative will unlock new growth opportunities for traders across India, and we look forward to partnering even more closely with Meta to expand the business and digital skilling charter in the months to come in order to address the evolving needs of the trading community,” he added.

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The partnership between CAIT and Meta will be conducted through thousands of trade associations connected with the former all over India.