The internet has always been caught in strange contradictions. It is online but affects our offline lives significantly. It offers the possibilities of freedom from local contexts and yet it forces us fiercely into the local relationships it creates for us. It enables new voices and perspectives to be heard and also makes it possible for these voices to be bullied and shamed. However, most of these contradictions that the internet, and especially the World Wide Web embody, are about what people do to each other. As a global distributed network of connectivity, there is no denying that the web only reflects what we do with it, and that human agency and vision play a crucial role in deciding what the future of these technologies is going to be.
However, we also know that the internet is not just about human action and desire. What we do is informed and shaped by the different protocols, algorithms, interfaces and architectures of the digital world. While a lot of the social web is designed to be intuitive, customisable, and catering to our different needs and functionalities, it imposes restrictions on what we do and how we do it. Think about very simple things like trying to change the colour of your Facebook wall and you realise this control. Even at the most basic level, the internet architecture exercises control through rules and directives so that we are trained to respond to its limitations positively and learn to operate within them.
It is the quality of the digital that the more transparent our machines become, the more opaque they become. The more we trust private corporations, intermediaries and service providers to take care of our digital networks, the more we lose control of our digital actions. The recent debates around net neutrality are indicative of these hidden and opaque practices that are often operationalised without our knowledge or consent.
We need to understand the two things that are at stake here: The first is the idea of bandwidth shaping. The original architecture of the internet was proposed as being agnostic to the quality of the documents and files that are being accessed. So, no matter where the content is located, the digital network will try to maximise the speed and give you the shortest route of access to that data. The opposite of this is called bandwidth shaping. It basically says that the person who pays more is able to push their message out faster on the internet. So take the scenario where you are competing with a multi-billion dollar company for a new service that you have started. The company can pay Internet Service Providers (ISPs) or hosting services so that their websites load faster. Bandwidth shaping can ensure that when there is a traffic surge, the websites that pay for it load faster and attract more users whereas the smaller ones will just take that much longer to load and be accessed. This unfair advantage that seeks to create VIP lanes on the internet not for the important user, but the important company, has already been contested and resisted, even though it does continue to resurface in everyday lives.
The second idea is even more sinister and is about violating the most foundational intention of the internet — net neutrality. It is not just resisting bandwidth shaping but insisting that the internet remain neutral to any and every node that appears in its network. It insists that the internet has to be uniformly neutral to all the services and cannot charge its users differently for the data that they consume. And this is exactly what the current ISPs in the country want to do. They are insisting that revenues be tied not only to the amount of traffic that is being consumed but that it should be about the quality of data that the user consumes. So let’s say, for example, that your average usage on the internet is around 2 GB right now. As long as you use these 2 GB for whatever purposes, no matter how you use it, your service provider cannot charge you anything extra. You can download movies, you can video chat with your friends and family, you can help NASA search for extra terrestrial life — as long as you have bought the right to consume a certain amount of data, you are at complete freedom to do what you like.
But now, the companies are suggesting that if you use part of this to make VOIP calls, or Skype with your colleagues, or use messaging systems like WhatsApp, they will charge you extra because this data is not like the others.
In the guise of revenues and returns, these companies are trying to control what data you use and what you use your internet connection for. They are not only shaping your behaviour but also penalising you for behaviour they think is not desirable for their own profits.
Giving away this amount of control to any service provider who monitors, evaluates, and then punishes its users for legal practices that they do not favour, is a fundamental violation of our rights of free speech and expression. This is no longer a battle of technologists and service providers. It has direct impact on how you and I talk to each other and connect with the world around us. And if you do not join this battle, there might come a day when a company decides to send you a premium bill for saying I love you to your partner, or for making that phone call to watch your loved ones across geographies and lifestyles.
Nishant Shah is a professor of new media and the co-founder of The Centre for Internet & Society, Bangalore