With many across the globe still reeling under shock after the Nirav Modi-PNB fraud case came to light, Zomato seems to be making hay while the sun shines. While the restaurant-aggregating service has, in the past too, been in troubled waters after its advertisements struck the wrong chord with many, their latest could be a punny take on what is one of the biggest scams that India has witnessed. Previously, several people, including public figures, had found their advertisement on a huge billboard in Mumbai with the acronyms MC and BC in bold "outrageous" and "absolutely shameful". That was, however, the company's attempt at taking a dig at the usual lingo that a lot of Indians resort to, when what they had meant (and written right below the initials was — Mac N' Cheese and Butter Chicken). Cut to their latest advertisement, which seems to be on a similar vein that reads "PNB" — nope, not Punjab National Bank, but paranthas n' butter. 😇 pic.twitter.com/mFpVdb2SBz — Zomato India (@ZomatoIN) February 20, 2018 Shared simultaneously on Facebook and Twitter, here are some of the reactions their latest advertisement has garnered. @ZomatoIN @Zomato killing it you guys🤣🤣🤣🤣 — Akshat Rastogi (@akshatr90) February 20, 2018 pic.twitter.com/7I0lT5LGxi — Praveen (@praveenhak) February 20, 2018 Whoever make these ads. You're too good 👍😛 — Priya. (@_priya_rathore) February 20, 2018 U guys are nailing same way as amul butter tag lines — Disha R (@discoo25) February 20, 2018 Hahahahahahahahahahahah More than I should have 🤣🤣🤣 — kanika kharbanda (@bulbulkharbanda) February 20, 2018 Shared simultaneously on Facebook and Twitter, here are some of the reactions their latest advertisement has garnered. Amul too, is known for its tongue-in-cheek advertisements. From paying a tribute to Priya Prakash Varrier, whose innocently playful winks set the Internet on fire to taking funny digs on Shashi Tharoor rich English vocabulary — the advertisements are known for taking a stand and in an interesting way. Probably why many social media users were wondering if Zomato has hired Amul's marketing team now.
