Harsh Goenka asks if Fevicol is good for bonding, the adhesive brand responds

Fevicol is famous for its clever marketing campaigns and cheeky social media presence.

Fevicol and Harsh Goenka, Fevicol funny tweet, Fevicol Coca Cola, Indian Express

Fevicol, which is a more than 63 years old brand, is a household name in India.

Harsh Goenka, the Chairman of RPG Enterprises, asked an interesting question on Twitter that soon went viral. The businessman tweeted, “Just a question: What’s better for bonding – fevicol or alcohol?”

The 1.6 million followers of Goenka promptly posted hilarious and oddly insightful replies to his amusing question. Soon the innocuous tweet saw thousands of likes and hundreds of comments.

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One of the many replies was from Fevicol itself. “Depends on whether you want to bond for an evening or for life!” the adhesive brand tweeted in response to Goenka’s question.

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This clever reply ticked many funny bones. Lauding Fevicol’s witty response, a person tweeted, “Nailed it. Ops, sticked it.”

Just a question : What’s better for bonding – fevicol or alcohol?

— Harsh Goenka (@hvgoenka) January 30, 2022

Depends on whether you want to bond for an evening or for life! https://t.co/jRXC345Dcm

— Fevicol (@StuckByFevicol) January 31, 2022

Humans – alcohol
Things Fevicol https://t.co/Gpd4mtDuiH

— Arvind Datta (@datta_arvind) January 31, 2022

Fevicol for things. Alcohol for beings.

— Capt Venkat 🇮🇳 (@CaptVenk) January 30, 2022

Hate is the strongest binding agent. i have seen people with common hatred toward a community or someone, they come closest to each other.

— sunil kumar (@editorsunil) January 31, 2022

Fevicol needs to be applied immediately for bonding while Alcohol has additional quality of maturing with age for bonding! Answer is obvious Sir 😃

— Piyush H Patil (@PiyushHPatil2) January 30, 2022

Depends. Usually, its money that binds businessmen

— Anupam Trivedi (@AnupamTrivedi26) January 30, 2022

Sir, nothing bonds like “Trust”. Everything else is synthetic.

— Dr Vishesh (@Dr_VisheshSingh) January 30, 2022

Sir check it out yourself ! Both available in Kirana shop :)

— Vikram Sathaye (@vikramsathaye) January 30, 2022

In June last year, Fevicol made a quirky take on Ronaldo and Coca-Cola situation after the football star moved two bottles of the beverage from his table and replaced them with those of water during a press conference at the Euro 2020. (will embed the tweet here)

Haye ni mera Coka Coka Coka Coka Coka#Euro2020 #Ronaldo #MazbootJod #FevicolKaJod pic.twitter.com/lv6YWrgfxB

— Fevicol (@StuckByFevicol) June 17, 2021

Before that, the brand also took a dig at the British royal family after Prince Harry and Megan Markle announced their separation from the monarchy. “Dear Royal Family, Kohinoor nahi fevicol lejana chahiye tha”, the brand said in a graphic. It followed it with the caption which read, “Fevicol hota toh suss-ex na hota aur parivaar atoot rehta. #meghanandharry #FevicolKaJod #MazbootJod”

Fevicol hota toh suss-ex na hota aur parivaar atoot rehta 👫#meghanandharry #FevicolKaJod #MazbootJod pic.twitter.com/WP43Pkfxz8

— Fevicol (@StuckByFevicol) January 22, 2020

Fevicol, which is a more than 63-year-old brand owned by Pidilite Industries Limited., is not just a household name in India but is also used as an adjective for “bounding”, “fixing”, or “mending”.

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