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Journalism of Courage
Ever since the HYBE label announced that they will be releasing merchandise and other products designed by the seven BTS members, it was more than clear that the sales would skyrocket. However, no one expected that the artist made collection will be sold out within a seconds.
On 11 January, BTS member V’s (Kim Taehyung) Mute Boston Bag was launched but according to social media, the bag was sold out in less than five seconds. What was even more shocking was how quickly the sold-out bag was being advertised on reselling sites at highly inflated rates.
https://twitter.com/btsqtsarchive/status/1480727475043069955
Many ARMYs (BTS fans are known as ARMYs) took to Twitter to express their disappointment and also highlighted the unethical practice of reselling sought after products by people who are not part of the fandom. Many fans have been demanding the restocking of the artist made collection and taking action against predatory resellers.
Earlier this month, the pyjama sets and pillows designed by Kim Seokjin and joggers and windchime designed by Kim Namjoon were sold out within minutes, only to resurface on eBay. Min Yoongi’s necklaces and notepad also met the same fate as it flew off the shelf in a minute.
https://twitter.com/btsqtsarchive/status/1478186283323510784
https://twitter.com/Tetedemami/status/1479081608992935938
The quick selling out of merchandise has only cemented BTS’s reputation as one of the biggest acts in the music industry. Goods designed by Jung Hoseok, Park Jimin, and Jeon Jungkook are yet to be released later this month.
