IBM Verse brings in analytics and social collaboration to enterprise email.
IBM has launched a new enterprise mailing service in India called Verse. The new e-mail application aims to deliver relevant content to users and integrates services like e-mail, meetings, calendars, file sharing, instant messaging, social updates, video chats into a single platform. Verse is currently in its beta stage and a freemium version will be released next year on IBM’s Cloud Marketplace.
“With IBM Mail Next, we’ve applied analytics to enterprise email and bring in social collaboration experience with focus on engaging people and driving outcomes, not managing messages and inboxes,” said Anmol Nautiyal, IBM Social Business and IBM Smarter Workforce Director.
IBM Verse is mostly targeted at enterprises which needs to collaborate more among teams especially in SMEs and knowledge centric organisations. Verse is delivered on the SoftLayer cloud promising enterprise-grade security and will be also offered as an app for both iOS and Android to ensure similar user experience.
“Going forward, Verse will be hosted on data centres in India,” said Anmol Nautiyal, IBM Social Business and IBM Smarter Workforce Director. “The development team is working on bringing offline capabilties to it and is looking forward to integrate Verse on Apple’s iOS 8 soon.”
IBM Verse uses analytics to provide an ‘at-a-glance’ view, which brings in the user’s most critical actions for the day. The paltformn considers unique employee preferences and priorities over time and provides instant context about a given project as well as the people and teams collaborating on it. IBM claims that its analytics doesn’t mine a user’s inbox to increase advertising and monetize that data in other ways.
Clients using IBM Verse will also have the future option to embed a Watson feature which enables users to query Watson on a given topic and receive a direct reply with answers ranked by degree of confidence.
In July 2014, IBM launched a partnership with Apple to develop a new class of industry specific business apps to transform enterprise mobility. In September, IBM unveiled Watson Analytics to put powerful yet easy-to-use predictive and visual analytics tools in the palm of your hand, and in October launched Navigator to boost personal and team productivity by allowing users to easily and securely access, edit and share business documents.
Most recently, the company formed a global partnership with Twitter to transform how businesses understand customers, markets and trends by using Twitter data to make more informed decisions.