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Sony India has commenced manufacturing of its Bravia television in India with its OEM partner Competition Team Technology (India) Pvt. Ltd. at Sriperumbudur in Tamil Nadu.
Sony India has stated in a press release that they will start manufacturing both the models of Android Tvs starting from today. Sony’s Bravia business unit now contributes almost 40 per cent of total sales in India. Sony aims to perfect its TV business operations in India and streamline its marketing and distribution channel with local manufacturing.
“We see huge potential in the TV business as conversion from CRT TV to LCD TV by Indian customers is expected to accelerate over the next few years. There is also very high demand for technologically advanced products such as 4K and our newly launched Android TVs. Keeping in mind this buoyant demand from customers in this market, it is likely that a big chunk of TVs sold in India may originate from this unit in the future,” said Kenichiro Hibi, Managing Director – Sony India.
He further added, “This development underlines our continued commitment to this market as well as our alignment with the Government of India’s ‘Make in India’ program.”
Sony India had sales of Rs 10,600 crore in fiscal year 2014.
