Apple plans to start hosting “Business and Marketing” sessions that will help developers sell and market their apps.
A year since Phil Schiller, Apple’s Senior Vice-President of Worldwide Marketing, opened the company’s accelerator in Bengaluru, the facility is preparing to train young developers in understanding the app business better.
Over the past year, the India App Accelerator at Yelahanka has mentored thousands of young local developers to create best-in-class applications. Now, Apple plans to start hosting “Business and Marketing” sessions that will help developers sell and market their apps. The initiative, which will start early summer, will help Indian developers understand the marketing aspect of the app business.
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The impact of the App Accelerator on the developer community in India has already been significant. This unique initiative, which is free and open to all developers, has been received well. The developers we spoke to were clearly impressed at the way Apple’s in-house experts helped them improve the user interface, debug errors, localise apps and offered design feedback.
Another developer using the facility, Ashwat Prasanna, is all of 10 years old.
To ensure global standards for the apps coming out of India, the accelerator has focused on two key technologies – Swift, Apple’s language for building iOS apps, and its augmented reality developer kit, ARKit. The latter seems to be finding quite a few fans among developers in India.
One app that stood out was Froggipedia which lets students learn the anatomy of frogs on the iPad without having to dissect the real amphibian. “We started two months back on the app [Froggipedia] with the help of Apple App Accelerator team. They helped us design the beautiful and intuitive user interface, enable seamless integration of ARKit, ensure the pressure sensitivity of Apple Pencil was put to good use and how to do the unity development,” Capt KJS Brar, CEO, Designmate, told indianexpress.com. The app created by three-decade-old Ahmedabad-based animation house Designmate was first demonstrated at Apple’s education-focused event in Chicago last month.
The impact of the App Accelerator on the developer community in India has already been significant.
Another developer using the facility, Ashwat Prasanna, is all of 10 years old. His conversion app Quickvert helps convert scientific units from metric to imperial. Prasanna said the accelerator helped him learn the Swift programming language, cleaning up his coding skills, and took care of the user interface. “I started working on the app in December 2017 and it took me a week to develop the app. On the first day I fixed up the UI and most of the coding happened and throughout the next six days I created the structure of the app. And on the eighth day I submitted the app,” he explained. The boy is already working on a new app called Circuitdesks, again with help from the accelerator.
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Disclaimer: The author visited the App Accelerator on the invite of Apple India
Anuj Bhatia is a seasoned personal technology writer at indianexpress.com with a career spanning over a decade. Active in the domain since 2011, he has established himself as a distinct voice in tech journalism, specializing in long-form narratives that bridge the gap between complex innovation and consumer lifestyle.
Experience & Career: Anuj has been a key contributor to The Indian Express since late 2016. Prior to his current tenure, he served as a Senior Tech Writer at My Mobile magazine and held a role as a reviewer and tech writer at Gizbot. His professional trajectory reflects a rigorous commitment to technology reporting, backed by a postgraduate degree from Banaras Hindu University.
Expertise & Focus Areas: Anuj’s reporting covers the spectrum of personal technology, characterized by a unique blend of modern analysis and historical context. His key focus areas include:
Core Technology: Comprehensive coverage of smartphones, personal computers, apps, and lifestyle tech.
Deep-Dive Narratives: Specializes in composing longer-form feature articles and explainers that explore the intersection of history, technology, and popular culture.
Global & Local Scope: Reports extensively on major international product launches from industry titans like Apple and Google, while simultaneously covering the ecosystem of indie and home-grown tech startups.
Niche Interests: A dedicated focus on vintage technology and retro gaming, offering readers a nostalgic yet analytical perspective on the evolution of tech.
Authoritativeness & Trust
Anuj is a trusted voice in the industry, recognized for his ability to de-jargonize trending topics and provide context to rapid technological advancements. His authority is reinforced by his on-ground presence at major international tech conferences and his nuanced approach to product reviews. By balancing coverage of the world's most valuable tech brands with emerging startups, he offers a holistic and objective view of the global technology landscape.
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