Elon Musk-owned X/Twitter has introduced a new basic tier for verified organisations subscription for small businesses. At Rs 16,790 a month or Rs 1,68,000 a year, the new subscription service for verified organisations is 80 per cent cheaper than a "full access" subscription, which costs Rs 82,300 a month. "Designed for smaller businesses, subscribers receive ad credits & priority support to enable faster growth on X." Even with the basic subscription, verified organisations will get benefits like a gold checkmark, priority access, and Premium+ benefits, which include access to Grok AI, and hiring with LinkedIn-like features. Similarly, on the more expensive full-access subscription, businesses will also get affiliation support and a 2x boost. Do note that, for each affiliate account, X will charge an additional Rs 4,120 per month. For a limited time, X is also offering a $1000 (Rs 83,000) advertisement credit, which can be used to purchase ads on the platform, and the same is limited to $200 a month or $2,000 a year for companies with the basic verified organisation subscription. Businesses can subscribe to verified organisation programs from a desktop or mobile app, and the gold checkmark ensures that a business account stands out from the crowd. The additional features will also give access to Media Studio, previously known as Tweet Deck, which helps publications to schedule posts, manage, and get more insights on the performance of content on Twitter, including the ability to monetise the same. For individuals, X offers three subscription tiers - Basic for Rs 245 a month, Premium for Rs 650 a month, and the most expensive Premium+ subscription for Rs 1,300 a month, which also gives exclusive access to Grok LLM.
