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Journalism of Courage
WhatsApp has launched a unique initiative to showcase its commitment to privacy and security. The company has installed a 3D anamorphic installation at the Gateway of India in Mumbai, depicting how WhatsApp’s privacy layers work together to protect the users’ messages.
The installation, which is the first of its kind at the Gateway of India, transforms the iconic landmark into a digital experience that follows the journey of a WhatsApp message between a sender and a receiver. The message passes through various symbols that represent WhatsApp’s privacy features, such as end-to-end encryption, two-step verification, silence unknown callers, and disappearing messages. The symbols are inspired by the local culture and landmarks of Mumbai, such as the kaali-peeli taxi, red post box, street lamps, and pigeons.
Sandhya Devanathan, Vice President of Meta India, said, “The eye-catching, one-of-a-kind anamorphic privacy installations will be the first time the landmark will witness such immersive storytelling in true Mumbai style and reinforce WhatsApp’s continued commitment to launch privacy features that strengthen our existing layers of protection, giving people full control over the level of privacy they need while messaging their friends and loved ones.”
The installation will be open for public viewing from August 23 to August 25 at the Gateway of India.
