Meta to extend ban on new political ads after U.S. election

Meta Platforms extends its post-election ban on new political ads, aiming to curb misinformation. The Facebook parent company announced that political ads served before the restriction can continue running, with limited edits, while fresh ads are restricted to allow time for effective content verification.

By: Reuters

November 5, 2024 08:33 AM IST

Meta launched its 'pay or consent' model in October 2023. (Image: Reuters)

Meta Platforms opens new tab will extend its ban on new political ads after the U.S. election, maintaining the suspension until later this week, the Facebook-parent said in a blog post on Monday.

In response to the rampant spread of misinformation during the previous presidential election, tech firms are maintaining heightened scrutiny this year.

During the restriction period, Meta will disallow new political ads. However, previously served ads with at least one impression before the ban’s implementation will continue to run, albeit with restricted editing options.

Meta maintains its policy from previous years, asserting that there may not be sufficient time to effectively challenge fresh claims made in political ads during the election’s last stretch.

Last year, Meta barred political campaigns and advertisers in other regulated industries from using its new generative AI advertising products.

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